When choosing a shade, err on the lighter option if you’re deciding between two. Brows look most natural when the inner third (closest to the nose) is slightly lighter than the outer two-thirds. A soft gradient keeps the brows from looking heavy or overly sharp.

Brows that start too far apart can make the nose appear wider and leave the eyes looking less defined. Brows that start too close can feel heavy and create a harsh or stern look.